1.The niche efinity responds to is to hack a company's security system to prove it needs work from the inside out. They showed them how easy there system could be compromised and stop whatever can be
done to fix the problem so that it doesn't happen within the company again.
2.They got their 1st client by hacking their system from the outside and didn't inform the company of its plan , until they needed them to change their entire company's system to restructure the whole system at which they functioned.
3.It makes it a venture because they put their tuition money together to get an office, and made it a point to hack into other corporate companies to acquire more clients, they successfully won the challenge to prove that these systems were weak and they needed efinity to fix the problem , and that created the new business that grew to be a 10 person firm of "Ethical Hacking" on corporate companies.
I do believe this venture has the capability of success, as they know how to create a problem for a company as well as being a solution to the problem which corporate companies worldwide could use to help the business and future success of the company.